David Ogilvy once said, “Never stop testing, and your advertising will never stop improving.” We’d contend that this phrase can be used for your website performance.
Category Archives: Employers
Remember the days of planning ad campaigns across multiple mediums along with PR campaigns for each company initiative? The goal was to sell hard and sell often. Prior to the internet, people were attentive to these messages. Today, with all of the devices available and attention spans for messages surrounding a product or service getting shorter and shorter, inbound marketing is king.
We can all remember the days of IT and what that department traditionally was responsible for each day. With technology becoming so vast and much of it moving to cloud-based solutions, IT has taken on a significant amount of new projects and roles in companies everywhere.