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Creativity Is Human.

Did you know that it costs five times as much to land a new customer as it does to keep an existing one?

To retain customers, you need to make sure they know how much they’re appreciated and valued. Here are eight ways to thank your customers for their loyalty:

1. Social media.

As far as B2B goes, one of the best ways to thank loyal customers is with a little social-media love. For one, it helps drive traffic to their websites, especially when it comes from an actual person — with 92 percent of consumers swayed by recommendations from family and friends over other forms of advertising. It also helps with their SEO and, of course, shows how much you appreciate their business.

2. Free stuff.

Everyone appreciates a good gift. If you want to thank internal customers (you know, your employees), there’s a number of options — from extra time off to old gift boxes.

With external customers, however, rethink the branded merch. It can look as if you’re gifting them something from your supply cabinet. Instead, make the gifts useful or unique, such as:

  • Calendars
  • Professional notebooks
  • Coffee blends/samplers
  • Bakery deliveries
  • Portable phone chargers
  • Gourmet food baskets
  • Kindles or other electronic devices

3. Free services.

Depending on your business, you may be able to offer a value-added service or resource. It needn’t be anything big, just as long as it adds value to the customer experience. Maybe a complimentary tutorial, webinar, or even a trial session of something new you’re adding to your service roster could express your gratitude for their loyalty.

4. Dinner.

A dinner out can be a great way to thank customers, and it gives you an opportunity to get to know your customers on a different level. In fact, 97 percent of people prefer face-to-face meetings, and a meal definitely fits the bill.

5. Events.

Host a catered breakfast or lunch. Hold a trivia night. Tie in some philanthropy by throwing a fundraising event. Even a learning event can show your appreciation for those who do business with you.

6. Gift marketing.

Consider sending products made by a client as a gift to other clients. It’s almost like a double thank you. You’re thanking the recipients of the gift with the gift and thanking the supplier by purchasing their products.

7. Handwritten notes.

Make your customer feel special by putting pen to paper with a personalized message. Enlist the help of those employees who work directly with your customers to add a personal touch.

8. Phone calls.

It’s gotten so easy to shoot off a text or email that phone calls have become a rarity. Take time away from the day to call your loyal customers to thank them for their business. And like handwritten notes, make sure to personalize the message. Jot down a few notes about each of your customers before making the call.

If you’d like additional information on how to show your appreciation to customers (both internal and external), or would like to discuss how our services could help improve your customer service team, please let us know today. We’d be more than happy to consult with you on your current and future staffing plans or needs.